A business email address is an important consideration for any sole trader, partnership or limited company because it creates a professional image. It will appeal to existing and prospective clients, suppliers and investors more so than the type of standard email addresses we use for personal, everyday communication purposes.
Setting up a business email address
It is really easy to set up a business email account. The process is exactly the same as setting up any other kind of email address, and it will enable you to clearly distinguish between your personal and business-related email messages.
You can set up a free account with providers such as Hotmail, AOL, Gmail, Yahoo etc. However, it’s better to create a more professional email account through a domain name provider or web hosting company. This means you to can set up a branded email address with a custom domain extension for your business.
For example: email@example.com will create a much better impression than something like firstname.lastname@example.org.
Registering a domain extension in the name of your business will immediately create a unique corporate identity and increase your credibility. With a domain extension, you can also organise the internal structure of your business more efficiently by setting up separate email addresses for different areas or departments, rather than all emails being sent to and from a single address.
Register a domain name
You can register a domain name online in a matter of minutes for a low annual fee. Simply do a keyword search for ‘domain name registration UK’ and you will be presented with a number of popular ICANN accredited registrars like GoDaddy, Names.co.uk, Nominet, and 123-reg.
Most registrars will give you the option of setting up an email account at the same time as registering a domain name. It is best to choose a domain name that matches your business or company name. You can also use the domain name for your website address. This uniformity creates a strong brand image and online presence for your business.
Email accounts without domain name registration
Depending on the type of business you have, you may simply wish to set up an email address without registering a domain name. This is often the case with many sole traders who work for just one or two clients and do not require a web presence. Many of these accounts are free of charge. UK Mail Exchange, Mail.com, Gmail and Freeola are all popular choices, some of which allow you to personalise your email address with a professional extension.