Best TikTok accounts for new entrepreneurs to follow in 2026

With over 1.5 million active business users in the UK alone, TikTok is emerging as a powerful platform for professionals to connect, create, and grow their businesses. Creators are transforming the exchange of knowledge with engaging, bite-sized videos packed with practical, actionable tips. And these short videos are revolutionising how we learn and share ideas in the business world.

Whether you’re promoting your brand or boosting online sales, you’ll find many creators delivering straight-talking advice in an accessible way.

Read on to discover 10 of the best business TikTok accounts you should follow – all global creators that blend knowledge and personal experience to deliver digestible content that’s relatable for many founders.

1. Simon Sinek (@simonsinek)

Simon Sinek is a business author and inspirational speaker. He uses his TikTok presence to clarify what it means to build a company rooted in trust and shared goals.

If you want to build a values-led culture, boost your leadership skills, or learn how to inspire your team, Sinek should be your go-to. Follow him on TikTok for emotionally intelligent, human-centred leadership advice.

Featured post: Leaders are like great parents

Leading a team for the first time? Watch this video.

@simonsinekGreat leaders are like great parents: They’re always learning AND make sure those in their care benefit from what they’ve learned.♬ original sound – Simon Sinek

Sinek compares great leadership to great parenting; both roles are about creating safe environments for people to grow and find their values. If you’re an early-stage founder navigating the challenges of team building and people management, this is a valuable opportunity to explore a refreshed perspective on your leadership role.

Leadership is not defined by popularity or intellectual superiority; instead, it focuses on fostering an environment where individuals can flourish. This approach is essential for achieving long-term business success.

2. Mel Robbins (@melrobbins)

Mel Robbins is a mindset motivator and tactical thinker in human behaviour. Her TikTok account brings science-backed mental coaching into the lives of overwhelmed entrepreneurs, helping them replace doubt with conviction and discipline.

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Robbins has a unique ability to translate deep psychological patterns into tools anyone can use.  She delivers direct, no-nonsense content, empowering business owners to refocus under startup pressure.

Featured post: How to get unstuck in your startup journey

Robbins targets a common moment among business owners: paralysis. It’s that gap between knowing what you need to do and actually doing it. Her strategy? Take the leap before you feel ready.

@melrobbins Your brain will find any reason to keep you stuck…. The moment you hesitate for more than five seconds, your mind shifts from conscious thought to subconscious habit. That’s why you have to act fast. The 5 Second Rule changed everything for me. I stopped overthinking and started taking action—starting with something as simple as getting out of bed. Loved breaking this down on @The Pivot Podcast. Thank you @Channing Crowder, Ryan Clark, and Fred Taylor for having me! 🎧 Watch the full episode now on YouTube “”Mel Robbins shares power of “Let Them” and how we’re 5 seconds away from changing our life | The Pivot”” #5SecondRule #MindsetShift #MelRobbins #ThePivotPodcast ♬ original sound – Mel Robbins

Our brains give us just 5 seconds before we lose motivation. Robbins pushes entrepreneurs to act before that window closes. This is especially valuable to anyone building a business while battling self-doubt.

3. The Social Shepherd (@thesocialshepherd)

Global social media agency The Social Shepherd offers clear, reliable marketing advice without the jargon. Its creative team of UK and US-based experts uses TikTok to share sharp, data-driven insights entrepreneurs can act on, such as how to use social media to grow their businesses.

Featured post: Is Reddit going to become the top social media platform of 2025?

We don’t talk about Reddit enough. However, The Social Shepherd team reveals that its unexpected growth is shaping up to be a serious contender for brands looking to stand out online.

@thesocialshepherdagency Reddit saw a 47% increase in daily users in Q4 2024 | Full Episode Out Now 🎙️ #socialmedia #reddit #marketing ♬ original sound – The Social Shepherd

Are you looking to grow your brand awareness without overspending? Reddit is where you can reach niche communities and tap into organic discussions to understand how audiences authentically talk about and perceive your brand.

The Social Shepherd is excellent at shining a light on upcoming trends and the latest industry topics like this. Follow them to stay on top of emerging marketing techniques.

4. Simon Squibb (@simonsquibb)

Have you ever seen a TikTok video of a man approaching strangers on the street and asking, “What’s your dream?” That’s Simon Squibb. The author and self-made entrepreneur helps people turn their dreams into reality by uncovering what’s holding them back and finding solutions to get their ideas off the ground – be it motivation, knowledge, or funding.

For anyone feeling restricted by fear or a lack of resources, Squibb’s TikTok proves that anyone can start a business with a little support.

Featured post: He just changed his life forever

In this video, Squibb reunites with an aspiring entrepreneur he met months earlier, someone he encouraged and supported. That entrepreneur has since launched the athletic clothing brand he always dreamed of, fuelled by his passion to tackle the mental health crisis in Hong Kong.

@simonsquibb His life will never be the same again 🥹 Check the link in my bio and use code SIMON20TT for 20% off any plan! 🔥 #simonsquibb #dreams #business #ad #investor ♬ original sound – Simon Squibb

It’s one of many powerful success stories Squibb features. If you’re looking for optimism and inspiration to take your next step in entrepreneurship, hit ‘Follow’ on Squibb’s TikTok channel.

5. Diary of a CEO (@steven)

Entrepreneur and investor Steven Bartlett brings executive-level insights to startups through his TikTok channel. He takes key moments from his podcast, The Diary of a CEO, and adapts them for TikTok’s short, emotionally engaging format.

It’s a mix of honest personal stories and practical business advice. Expect to see how he (and numerous guests on his podcast) turned hardship into success and confidence hacks for business owners.

Known for his blunt delivery and bold questions, Bartlett shares hard-won lessons every early-stage entrepreneur should hear.

Featured post: Advice no one gives first-time entrepreneurs

There are plenty of get-rich-quick TikTokers out there, but we need to talk more about how mentally challenging running a business can be. Bartlett teaches that these challenges are a natural and inevitable part of the journey, and that real success takes inner strength, day after day.

@steven Anyone who wants to start a business or has a business listen up… Here’s some advice that I wish I had when I first started 💭🤯 #stevenbartlett #businessowner #businesscheck #ceoadvice #ceo #businesstips #businesstiktok ♬ original sound – The Diary Of A CEO

6. Freelance Pete (@freelancepete)

Freelance Pete documents the everyday struggles of building a company from the ground up. His TikTok channel speaks directly to aspiring entrepreneurs with limited resources, offering transparent, experience-based advice on how to get started without external funding, a business degree, or professional connections.

From practical startup ideas and low-cost launch strategies to funding tips and “day in the life” content, Pete’s real-talk approach cuts through startup hype.

Featured post: Three business mistakes I made early on

Pete reflects on three key missteps: building without validating the idea, trying to do everything alone, and hesitating to outsource.

@freelancepete 3 business mistakes. Here are three of the biggest business mistakes i made building a million pound company. Building a business is hard to take your time, be brave and you learn loads. Good luck #businessmistakes #businesstips #bepatient ♬ original sound – Pete | Business Startup Help

This post is a quick masterclass in what not to do when launching. It’s relatable and helps new entrepreneurs avoid common mistakes before wasting time or money.

7. GenUp Digital (@genupdigital)

GenUp Digital is a UK-based marketing agency for health, wellness, beauty, and lifestyle brands. It turns complex digital strategies into practical, jargon-free advice for business owners. This TikTok channel is packed with bite-sized lessons on everything from SEO basics and AI optimisation to scaling your reach without a marketing budget.

If you’re a startup founder trying to grow your company with limited resources, GenUp’s TikTok channel is for you. The founder, Gavin Reynoldson, answers the real questions you’re likely to have: How do I get noticed? How do I compete? Which marketing tactics actually work right now?

Featured post: A mistake every business owner makes

Get your marketing plan off to a strong start by watching this video first.

@genup_digital As a new business owner you need to let people know you exist. You need to build trust. People need to see your business again and again before before they will decide to engage with you. #marketingtips #smallbusinessuk ♬ original sound – Gav | Marketing Agency

Founder Gavin Reynoldson reveals a mistake that can stall early growth: failing to clearly communicate who you are and why anyone should care. It’s a reminder that if people don’t understand your value, they’ll scroll past your post or click away from your website.

Looking for relatable, digestible marketing tips for small businesses? Explore GenUp’s TikTok channel.

8. Shopify (@shopify)

Shopify’s TikTok channel is a must-follow for anyone launching or growing a retail business. While Shopify is a global platform, its content focuses on the everyday realities of small business ownership, with practical tips on everything from building your first online store to increasing mobile conversions.

Featured post: Mobile selling 101

This is a quick step-by-step guide to using its Tap to Pay feature, a powerful tool for small retailers who sell in person.

@shopifypssst let me tell you about my favorite mobile selling solution♬ original sound – Shopify

No hardware needed – your phone becomes a card reader, giving you flexibility to make sales anywhere. It’s a game-changer for pop-up shops, market stalls and digital businesses wanting to modernise and speed up their payment options.

9. Small Business Coach (@itsisobelperl)

Isobel Perl, founder of Small Business Coach, shares clear, experience-led guidance for new businesses. Her TikTok channel covers everything from launch tips and social media support to behind-the-scenes of her own journey.

She puts a humorous spin on many of her videos by embracing the latest social media trends. If you’re looking for light-hearted, realistic advice, her TikTok channel is for you.

Featured post: You look happier now that you started your own business

This short-and-sweet clip perfectly captures the possibilities that come with building the businesses you’ve always dreamed of.

@itsisobelperl Change looks good on you 😘💓 #change #transform #chance #smallbusiness #trend #trending #happier #fyp #foryou ♬ sonido original – i24.millaaa

Perl flips the ‘You look happier’ trend to show the joy self-employment has brought her. It’s a powerful glimpse into the freedom and self-confidence that comes with working for yourself.

10. Jas (@letsfundher)

Jas is the founder of Let’s Fund Her (LFH), a platform that supports underrepresented entrepreneurs, especially women, in accessing funding and building investor-ready businesses. On TikTok, she shares tips on pitch decks, venture capital, and why so many women get overlooked during fundraising.

Jas shares clear tips and confidence boosters for female founders when pitching, funding, and networking.

Featured post: Dinner with strangers turned business besties?

Want to meet other female founders, but unsure where to start? Jas does networking differently.

@letsfundher Dinner with strangers turned business besties?👯‍♀️🍴#femalefounder #femaleentrepreneur #businessowner #friendship ♬ original sound – Jas | Founder of LFH

She swaps formal, daunting networking for friendly and relaxed meetups. She arranges safe, welcoming spaces where women can build friendships alongside professional connections.

It’s a refreshing approach that makes networking feel natural and demonstrates the importance of community when building a business. Follow Jas on TikTok to find your next networking dinner.

Go from scrolling to scaling your business

TikTok has transformed the way we learn about business, making it quicker and more accessible than ever before. Now, with just a few swipes, you can uncover valuable insights and skills that can guide your entrepreneurial journey.

Follow these talented creators to start exploring the value of TikTok. Watch, learn, and apply their strategies to accelerate your business’s growth.

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