Top business voices on LinkedIn: 10 entrepreneurs to follow

Building a business is a constant learning process. For founders worldwide, LinkedIn empowers them to connect with expert insights and build meaningful professional relationships. But who you follow matters. When you surround yourself with the right voices, your feed transforms into a continual stream of opportunities, advice, and inspiration.

Not sure which entrepreneurs to follow on LinkedIn? In celebration of World Entrepreneur’s Day 2025 on 21 August, we’re spotlighting those who help founders grow. Here are the top established and emerging UK-based LinkedIn profiles you should follow for honest and business-focused content.

1. Rob Moore

Rob Moore is a serial entrepreneur, property investor and host of the Disruptors podcast, where he interviews global business leaders and shares uncensored insights on how to scale and lead.

Follow for: Honest advice on scaling and leadership

On LinkedIn, Moore takes a candid approach to entrepreneurship, frequently challenging popular narratives (for instance, working 100 hours a week doesn’t prove you’re productive) and motivating founders to take bolder action.

Rob Moore’s LinkedIn posts are easy to understand and get straight to the point. He gives clear advice on managing money and growing a business without unnecessary costs.

Featured LinkedIn post: You work for your staff, not the other way around

If you’re about to make your first hire or scale your team, read this post:

Moore flips the typical employer-employee dynamic on its head, arguing that you work for them because your staff are your responsibility. Staff loyalty isn’t rocket science – if people don’t feel looked after, they’ll leave. Take care of their needs, and they’ll work hard to serve both you and your company.

2. Grace Beverley

Grace Beverley is the creator of two activewear brands, TALA and Shreddy, and a consistent advocate for a values-based approach to business. Her LinkedIn page offers valuable insights into sustainable growth, productivity, and founder burnout.

Follow for: A modern outlook on entrepreneurship

Beverley often discusses the pressures of scaling quickly, managing global supply chains, and maintaining a transparent company culture. She’s also not afraid to call out how female and young founders often face scrutiny in entrepreneurship.

• How to build a more sustainable workplace
• Business degree or business mindset – what matters most?
• Support for entrepreneurs: Here’s where to start

If you’re building a product-first, ethically aware business or navigating the thin line between personal space and professional productivity, Grace Beverley is the entrepreneur to follow on LinkedIn.

Featured LinkedIn post: What I wish I knew when starting out

Hindsight is a wonderful thing. Don’t wait for your ‘I wish I knew that earlier’ moment and learn from Beverley’s story in this post:

Beverley’s startup experience was full of trial-and-error. She says it was “mistake, mistake, mistake, small win, slightly bigger win, mistake again.”

Her vulnerability is the reminder every early-stage business owner needs: that setbacks are inevitable. Her reflections offer reassurance and practical advice for tackling the tough early years with more resilience and less pressure to be perfect.

3. Daniel Priestley

Daniel Priestley is known for his books Key Person of Influence and Oversubscribed. His LinkedIn advice focuses on a mix of strategy, brand positioning, and business development.

Follow for: Practical models for personal-brand-led growth

Priestley helps service-based business owners and consultants establish authority in competitive markets. He breaks down growth into manageable segments, from product design to intellectual property development, and often posts about the benefits of building assets instead of just trading your time.

Featured LinkedIn post: Five AI tools entrepreneurs should be playing with

Artificial intelligence (AI) is constantly evolving. Whether you’re already using it in your business or are still learning the ropes, Priestley recommends the AI tools all entrepreneurs should have on their radar right now:

He complements these recommendations with an AI workshop, designed to equip you with functional skills for applying these tools to real-life operations.

4. Graeme Donnelly

Graeme Donnelly, CEO of 1st Formations, is more than an expert on company formation. He regularly uses LinkedIn to reflect on the realities of business ownership and early-stage growth.

Follow for: Clear thinking for first-time entrepreneurs

Donnelly’s content comes from years of experience supporting small business owners while spotlighting his own journey as a founder. His LinkedIn posts are quick, inspiring reads that truly stand out and capture attention. They offer digestible advice for startups, solo founders, and first-time business owners. 

Connect with Graeme Donnelly on LinkedIn today if you’re looking for straight-talking, expert business support.

Featured LinkedIn post: Long-term relationships over short-term gains

Donnelly reflects on his startup journey in this reflective post:

For Donnelly, competing to outpace others wasn’t nearly as effective as building the fundamentals of a sustainable business. He explains that lasting success came from building a loyal customer base and a predictable revenue stream.

As an early-stage founder, it can be tempting to rush or follow in the footsteps of competitors. However, embracing strategic patience and prioritising strong customer relationships can significantly enhance your business’s resilience.

5. Matt Lerner

Matt Lerner, former partner at 500 Startups and founder of SYSTM, makes startup growth simple and practical. He shares advice on everything from finding your product-market fit to improving customer conversions.

Follow for: Growth strategies you can actually use

If you’re looking to attract more customers on a limited budget, you might find Lerner’s content especially useful. His posts focus on proven, low-cost growth tactics that help you test ideas and build traction without relying on big marketing teams or external funding.

Featured LinkedIn post: How do you sell a product nobody’s looking for?

Launching something people don’t seem to be searching for? Check out Lerner’s recommendation:

The issue is a lack of awareness, not a lack of demand. Lerner encourages business owners to focus on the problem their product solves, like frustration, instead of the product itself. Using real-world examples like Spotify and Airbnb, he shows how connecting with emotions over features helps shape a more relevant value proposition.

6. Jodie Cook

Jodie Cook is a British entrepreneur, author, and performance coach. She built and scaled a social media agency, JC Social Media, before focusing on productivity systems and solopreneurship. Now, her LinkedIn feed delivers methodical guidance for fellow founders.

Follow for: Sustainable solo success

Cook writes about operating as a high-functioning team of one, sharing minimalist approaches to daily planning, documentation, and creative output. Her angle is particularly helpful for those running lean operations without a team.

Featured LinkedIn post: 10 mindset reminders for personal growth

We all need support and motivation, especially when running a business alone. If this resonates with you, discover Cook’s top mindset reminders to keep you grounded and ambitious:

These pointers focus on important themes: valuing attention over time, prioritising consistency, and knowing when to say “no”.  If you’re a solo founder handling every aspect of your business, these tips offer a useful way to reflect and build resilience daily.

7. Ben Francis

Ben Francis, the creator of Gymshark, has grown a billion-pound brand from scratch and returned to the CEO role amidst the company’s global expansion.

Follow for: Building brand-led businesses from the ground up

On LinkedIn, Francis takes time to share the evolving story behind the business, including the operational, cultural, and personal lessons shaping him as a leader. If you’re aiming to build a long-lasting brand or scale an e-commerce company, Francis is the entrepreneur to follow on LinkedIn.

Featured LinkedIn post: Failures pave the way for success

Have you ever had an idea that didn’t quite work out as you planned? Or maybe your business failed, and you’re struggling to bounce back? You’re not alone.

In this post, Francis reflects on the missteps before Gymshark: failed websites, projects that went nowhere, and early ideas that didn’t stick. But without failure, we’d never learn or grow.

His message is clear: failure paves the way for success. If you’re an emerging entrepreneur, remember the power of resilience, adaptation, and persistence. These often separate successful entrepreneurs from those who stop too soon.

8. Alexandra Depledge

Alexandra Depledge, founder and CEO of Resi, a home renovation company, brings real, honest talk to LinkedIn.

Follow for: Honest reflections from a tech founder

Depledge speaks directly about bias, burnout, funding, and mental health. She also regularly posts about her Resi journey, celebrating wins (no matter how small), sharing team shout-outs, and announcing exciting collaborations.

No matter which sector you’re in, connect with Depledge and follow her journey for a daily dose of inspiration and motivation.

Featured LinkedIn post: Women’s under-representation in VC funding

Depledge shares the “depressing” reality that female founders receive less than 2% in venture capital (VC) funding, despite making up half the population:

This is a direct callout of the systemic funding gap in entrepreneurship. If you’re a female business owner facing barriers to funding or other challenges rooted in gender bias, Depledge is the voice of reason and role model to add to your LinkedIn feed today.

9. Natalie Campbell

Natalie Campbell MBE, CEO of Belu Water and co-founder of A Very Good Company, promotes social change in business. Her LinkedIn profile centres around the ethical and environmental implications of entrepreneurship in the UK.

Follow for: Leading with purpose

Campbell’s perspective is especially valuable for founders building purpose-led or B Corp enterprises. She explores real accountability, establishing stakeholder-first governance models, and leading transparently in constrained markets.

Featured LinkedIn post: Sustainability is about caring

Are your professional values centred around corporate social responsibility (CSR)? This powerful message will brighten up your LinkedIn feed:

Campbell explains why she created Served with Purpose, a community for like-minded businesses delivering positive impact through integrity, sustainability, and compassion. Speaking directly to those balancing commercial goals with ethics, she reinforces that responsibility is built into how you work from day one, and that’s your strategic advantage.

10. Simon Squibb

Lastly, it’s Simon Squibb, a well-known entrepreneur to follow on LinkedIn. He‘s on a mission to make entrepreneurship accessible, inclusive, and practical.

Follow for: Making entrepreneurship accessible for all

Squibb’s LinkedIn feed is one of the most active on this list, packed with straightforward videos and micro-lessons designed to inspire aspiring business owners to take the leap.

For anyone trying to start a business on limited resources or coming from a non-traditional business background, Squibb offers daily doses of encouragement paired with realistic templates you can follow.

Featured LinkedIn post: Everyone should be an entrepreneur

Unsure if entrepreneurship is for you? Think again – Squibb says it’s for everyone.

Entrepreneurship isn’t an elite club for “naturally gifted” leaders (there’s no such thing). Life is hard, as is running a business, but anyone can learn entrepreneurship, unlocking personal freedom and the ability to shape their own path.

If you’re having second thoughts about starting a business, ask yourself: Do you want to be COD (controlling your own destiny)?

Curate your LinkedIn feed for business growth

Connecting with these UK entrepreneurs on LinkedIn transforms your daily feed into a fountain of inspiration and real-life guidance. Use this list as a starting point to curate a more purposeful feed. Begin by selecting two or three LinkedIn profiles that resonate with your industry or reflect your values. This will help you engage with content that truly matters to you. 

Looking for more inspiration beyond LinkedIn? Explore 1st Formations’ guide to the best books every entrepreneur should read, which features a curated list of insightful reads to support your startup journey.